Mattel porter five forces

Usages[ edit ] Strategy consultants occasionally use Porter's five forces framework when making a qualitative evaluation of a firm 's strategic position.

Competitors include large and small manufacturers, as well as marketers with strong capabilities with respect to recognizing shifting consumer interests and bringing new products to market.

Mattel's case by Cornelia Din on Prezi

Both entities measured building sets -- dominated by Lego with an 85 percent market share -- as the highest growth segment of at 20 percent. Action figures and plush toys registered the largest declines in growth during Industry giants Hasbro and Mattel together control approximately 40 percent of the domestic toy market.

Future growth is expected to be stable and low, although growth in children aged below 17 is expected to grow by 9 percent bywhich may help.

Retail Market The domestic retail toy market is highly competitive. Competition from online retailers is driving down prices, which has led to lower gross profit margins. The squeeze is especially painful because toy sales are seasonal.

Between andToys R Us generated an average of 43 percent of its total annual revenues during the fourth quarter.

Retail Market

Toys R Us is the largest toy retailer, and competes with Wal-Mart, Target, other national chains and department stores, as well as smaller boutique toy stores.

Competition is based on competitive pricing, credit programs, promotional pressures and competing store openings.

Structural Trends Shifting demographics are having a long-term impact on industry dynamics. Women are having less children, and at older ages. According to a piece in The Economist, between andthe average age of first-time mothers in Britain, Germany, Switzerland and Japan rose by half a year.

Data from the U. The birth rate in America has declined every year since Also, young children are becoming acquainted with digital media at an earlier age.

MATTEL - Five Forces Analysis - WikiWealth

Many toy products are first seen by children on a television or movie screen, as the toy industry is heavily reliant on licensing deals with the entertainment industry.

Outlook Long-term growth in the U. Manufacturers recognize the need to capitalize on franchises that span multiple platforms, resulting in products ranging from cartoons to video games to movies to actual toys.

Larger companies are making acquisitions based on these trends, but have not yet generated associated profits.Mattel, Inc. Porter Five Forces Analysis Strategic Management Essays, Term Papers & Presentations Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry.

Mattel analysis External Analysis Overall, the environment of this industry is not very attractive. Especially intense rivalry makes it less attractive.

What are 'Porter's 5 Forces'

However, there is opportunity that current players can exploit. Below I will describe some external threats analysis in the perspective of porter’s five forces and current trend.

Buyer: Threats of buyer is neutral%(1). Introduction Conclusion Strategy analysis External environment: Porter's 6 forces model Mattel's misfit Toys Implementation 1.

First of all, we analyzed the rationality of Mattel’s strategy. 2. However, it was in trouble in 3. So, in summary, we're not saying Mattel is not successful, it is.

Downloading prezi...	For example, you could take fair advantage of a strong position or improve a weak one, and avoid taking wrong steps in future. We look at how they can help you to analyze the strengths and weaknesses of your position, and how they can impact your long-term profitability.
Industry Analysis of Toys | initiativeblog.com	Understanding Porter's Five Forces The tool was created by Harvard Business School professor Michael Porter, to analyze an industry's attractiveness and likely profitability. Since its publication init has become one of the most popular and highly regarded business strategy tools.

Mattel analysis External Analysis Overall, the environment of this industry is not very attractive. Especially intense rivalry makes it less attractive. However, there is opportunity that current players can exploit. Below I will describe some external threats analysis in the perspective of porter’s five forces and current trend.

Buyer: Threats of buyer is neutral%(1). Five Forces 1 The Five Forces Southwest Airlines 2 Michael Porter’s ideology of The Five Forces Model is the framework for the modern thinking about competition and strategy (Magretta, ). The five forces that any company needs to address in any industry are, The Threat of Entrants, The Bargaining Power of Buyers, Threats of Substitutions, The Bargaining Power of Supplier, and The Intensity of Competitive .

One of Mattel’s most valuable properties, Barbie, saw sales drop for the fourth consecutive quarter, falling by 12 percent during the latest quarter. Shorter term, industry sales are expected to.